Meet Dandan Chang Wang

Dandan Chang Wang is co-founder of AtalayaSoft and a native iOS developer in Swift and SwiftUI, with over 5 years of experience. Trilingual in Chinese, Spanish and English, she combines development on the studio's own apps with the business and operations side of the company.

Her multidisciplinary path — languages, Chinese-Spanish translation, international trade, digital marketing and iOS development — is what makes it possible for a two-person studio to operate the way it does.

5+ years Building native iOS apps
Trilingual Chinese · Spanish · English
Background Digital marketing and international trade

A multidisciplinary career: from piano keys to MacBook keys

Dandan was not born an iOS developer. Her path started in front of a piano and went through languages, administration, international trade and digital marketing before landing in native iOS development. Trilingual in Chinese, Spanish and English, she has chained different disciplines together, guided by the curiosity to keep learning new things.

She translated from Chinese into Spanish, taught Mandarin and worked at offices like Uría Menéndez and the Thyssen-Bornemisza Museum. She later moved into international trade, managing Chinese suppliers at Mora Vilches and opening the Asian market for Stendhal Museum Solutions. The digital world came with Ticketbis (later StubHub, after the acquisition by eBay) and T2O Media, where she coordinated PPC campaigns across 13 Asia Pacific markets.

After years of watching Francisco code, she took the final step: Swift, Apple Coding Academy and native iOS development. Today she combines both worlds — the technical and the commercial — developing AtalayaSoft's own apps and running the studio's entire management.

Professional headshot of Dandan Chang Wang, iOS developer and co-founder of AtalayaSoft
Dandan Chang Wang with the eBay team

eBay

Dandan Chang Wang with the eBay and StubHub team

eBay

Dandan Chang Wang with the StubHub team

StubHub

Dandan Chang Wang with the Ticketbis team

Ticketbis

Apps Dandan is working on

These are AtalayaSoft's own products where Dandan contributes native iOS development in Swift and SwiftUI.

How Dandan likes to work

Dandan works exclusively with native Apple technologies in Swift and SwiftUI. These are the principles and tools she applies in her daily work. She adapts, of course, to the methodologies each project prefers.

  • Swift and SwiftUI as the main focus Her daily work is in Swift and SwiftUI. She leans on the modern declarative syntax to build clear, maintainable interfaces.
  • UIKit when the project requires it While her focus is SwiftUI, she also works with UIKit on projects that need it, taking advantage of interop when necessary. Apple hasn't planned to retire UIKit, and many apps still rely on it. Objective-C, on the other hand, is out of her stack.
  • Concurrency with async/await She works with Swift Concurrency (async/await) for clear, predictable asynchronous flows, avoiding nested completion handlers.
  • MVVM architecture She applies the MVVM pattern to keep code organized, scalable, and easy to maintain.
  • Minimal use of third-party libraries She leans on native frameworks whenever possible. URLSession over Alamofire, SwiftData over external solutions. Fewer dependencies, less technical debt.
  • Git with Gitflow She uses Git with the Gitflow workflow for version control and team collaboration. Code reviews and iterative delivery.
  • Persistence with Core Data and SwiftData She uses Core Data on established projects and SwiftData on new ones when the iOS target allows it.

Tech stack

Language and frameworks

  • Swift
  • SwiftUI
  • UIKit
  • Combine
  • Core Data
  • SwiftData

Architecture and quality

  • MVVM
  • Clean Code
  • SOLID Principles
  • Swift Concurrency (async/await)

Tools and platforms

  • Xcode
  • Git
  • Gitflow
  • Swift Package Manager
  • Firebase
  • TestFlight

Services and security

  • REST services
  • URLSession
  • Basic app security
  • App Store Connect

Although this is how Dandan likes to work, she adapts to the tools and methodologies each project requires.

My Professional Philosophy

My approach to work is deeply rooted in the following Japanese philosophies:

  • 01. Ikigai (生き甲斐)

    Finding purpose in my work by aligning what I love, what I’m good at, what the world needs, and what I can be paid for.

  • 02. Kaizen (改善)

    Continuously improving processes, products, and services to deliver the best possible results.

  • 03. Shoshin (初心)

    Maintaining an open and curious mindset, always ready to learn and adapt.

  • 04. Gaman (我慢)

    Demonstrating patience and resilience in the face of challenges, ensuring consistent progress and success.

Recognition

KeepCoding programming school logo

KeepCoding webinar

KeepCoding invited Dandan to give the webinar "How to be a digital nomad as a mobile programmer", where she shared her experience working as a freelance iOS developer from different parts of the world.

Experience

Dandan's full professional career path, also available on her LinkedIn profile

Present Mar 2019

AtalayaSoft OÜ

Co-founder & iOS Developer

Co-founder of AtalayaSoft OÜ, an iOS-focused B2B studio registered in Estonia and operating from Prague.

✦ My role covers two pillars:

  • Native iOS development in Swift and SwiftUI for the studio's own products (Pomodrama, PlugPilot).
  • Business and operations management: client communication, invoicing, tax compliance, supplier coordination and general administration.

Trilingual in Chinese, Spanish and English, with a previous background in digital marketing and international trade. This combination lets me handle the studio's international communication and business side, while my partner Francisco José García Navarro leads technical projects with enterprise clients (Zara/Inditex, Banco Santander, AXA, Juegos ONCE, El País, Indra, B-FY, among others).

Dec 2018 Oct 2018

T2O media, Digital Media Agency

Paid Media Specialist - Hong Kong Market

  • Managed PPC campaigns for the Hong Kong market end-to-end: setup, optimization and ongoing performance management (Google Ads, Google Ads Editor).
  • Monitored and reported key performance metrics: traffic, revenue, ROAS and budget pacing.
Oct 2018 Jan 2018

StubHub

SEM PPC Specialist — Asia Pacific (13 markets)

Coordinated all PPC activity across 13 Asia Pacific markets: Australia, New Zealand, Korea, Japan, China, Hong Kong, Taiwan, Macao, Singapore, Indonesia, Malaysia, Thailand and India.

  • Led campaign launches and optimization across local search engines beyond Google: Yahoo Japan, Naver Korea, Daum Korea, Baidu China and 360 China, partnering with regional marketing managers and agencies.
  • Coordinated external agencies and in-market marketing managers: aligned workflows, resolved blockers and managed cross-team communication across all 13 markets.
  • Trained new marketing managers and onboarded new agencies to PPC processes, tools and reporting standards.
  • Managed and optimized PPC campaigns for Hong Kong and China Mainland directly (DoubleClick, Google Ads, Google Ads Editor).
  • Implemented and tested new ad platforms and formats (Model3, OrbitalAds, etc.) to expand reach beyond core search channels.
  • Tracked and reported KPIs across all markets: traffic, revenue, ROAS and budget.
  • Authored internal PPC documentation and best-practice articles in the Paid Search department wiki.
Mar 2018 Nov 2016

StubHub

Digital Marketing Specialist — Hong Kong, Macao, China, Taiwan

Owned digital marketing strategy and execution for Hong Kong, Macao, China and Taiwan markets after the Ticketbis acquisition by eBay/StubHub.

  • Trained and onboarded a new marketing manager for the Taiwan market, transferring strategy, tools and operational knowledge.
  • Led the cross-border partnership campaign for the Tottenham Hotspur FC vs Kitchee SC friendly match: coordinated all online and offline marketing actions between the English and Hong Kong sides.
  • Recruited new affiliates and managed relationships with the existing affiliate network (Chinese Affiliate Network, CJ Affiliate by Conversant), expanding partnership reach across APAC.
  • Scaled paid media operations across 4 markets: PPC/SEM, Search & Display Remarketing (DoubleClick, Google Ads, Yahoo/Bing, Facebook Ads, YouTube Ads).
  • Managed email marketing campaigns and newsletter execution (MailChimp).
  • Ran social media management and online reputation monitoring across multiple platforms (Brandwatch, Google Alerts, Hootsuite).
  • Delivered weekly, monthly and annual performance reports based on Google Analytics and Google Trends data.
Oct 2016 Sep 2015

Ticketbis (Acquired by eBay)

Digital Marketing Specialist — Taiwan, Hong Kong, Macao, China

Managed digital marketing operations across Taiwan, Hong Kong, Macao and China at Ticketbis (later acquired by eBay/StubHub in 2016).

  • Built and ran PPC/SEM campaigns from scratch: Search & Display, Remarketing for Search and Remarketing Display (Google Ads, Google Ads Editor, Yahoo/Bing, Bing Editor, Facebook Ads).
  • Managed the affiliate network: communication with existing affiliates and recruitment of new ones (Chinese Affiliate Network, CJ Affiliate by Conversant).
  • Created and sent email marketing newsletters (MailChimp).
  • Ran Facebook Fanpage management and online reputation monitoring (Brandwatch, Google Alerts, Wikipedia).
  • Produced daily, weekly, monthly and annual performance reports (Google Analytics, Google Trends).
Apr 2015 Mar 2015

Mora Vilches C.B.

Digital Marketing Manager

  • Developed and executed the company's online marketing plan.
  • Restructured product categories on the e-commerce site for SEO and SEM optimization.
Apr 2015 Nov 2014

Mora Vilches C.B.

Head of International Trade

  • Sourced suppliers, manufacturers and products in China for the company's online store.
  • Built and maintained a database of international suppliers and manufacturers.
  • Managed import operations from China to Spain.
Apr 2015 Mar 2011

Freelance

Chinese-Mandarin Teacher

Taught spoken Mandarin Chinese and written Simplified Chinese to both children and adult students.

Jun 2014 Mar 2014

Stendhal Museum Solutions

Asia Manager — International Trade & Marketing

Drove Asia market expansion (museums, monuments, cultural spaces) for a Spanish company specialized in audio guide solutions for cultural institutions.

  • Conducted Chinese market prospection: identified and qualified target museums, monuments and cultural venues.
  • Designed and translated outbound communication campaigns: cold email outreach with company brochure, product brochure and commercial offer (Spanish ↔ Chinese).
  • Updated and maintained the China and Hong Kong CRM: client research, data enrichment and outreach tracking.
  • Conducted business calls with prospective clients in China and Hong Kong.
  • Translated commercial materials and audio content from Chinese to Spanish.
  • Reviewed and corrected Spanish/Chinese website content.
  • Coordinated with Chinese suppliers to source audio guide hardware (screens).
Feb 2014 Feb 2014

Fundación Colección Thyssen-Bornemisza

Interpreter and Translator (Freelance)

Provided live interpretation services (Spanish ↔️ Chinese) at the press event "The Thyssen-Bornemisza Museum becomes a Chinese Friendly Museum", and translated the official press release.

Dec 2011 Sep 2011

Uría Menéndez

Cross-department Assistant — Translation / International Relations / Accounting / Administrative

Cross-department internship at one of Spain's leading law firms, contributing across 4 areas:

✦ International Relations Department:

  • Coordinated business communication with the Beijing office (Chinese ↔ Spanish translation of legal and corporate documents, phone interpretation).
  • Reviewed external translations.
  • Compiled market intelligence on Chinese companies operating in Spain.
  • Organized travel logistics for partner trips to Dubai (5 partners).
  • Taught Spanish to a Chinese lawyer on assignment in Madrid.

✦ Accounting Department (SAP):

  • Verified posted invoices.
  • Recorded charges in the accounting system.
  • Classified income bank statements from collections.
  • Archived accounting documents.
  • Prepared property registry files for accounting.
  • Processed and recorded invoices.
  • Classified internal mail.

✦ Purchasing Department:

  • Photographed corporate materials and uploaded documentation to the corporate portal.
  • Cataloged corporate materials.
  • Bound travel diaries.
  • Reviewed hotel charge rates.
  • Managed traveler profile entries (creation and removal) in the corporate travel application.

✦ Professor Uría Foundation:

  • Prepared content for the weekly agenda of Uría Menéndez.
  • Classified claim letters.
  • Entered data into leasing asset files.
  • Registered and cataloged books in the Foundation's library information system.
  • Supported Christmas campaign activities.
May 2010 May 2010

Asociación Plan Comunitario de Carabanchel Alto

Administrative Assistant

One-month administrative support internship at a community-focused non-profit: document handling and basic office operations.

Feb 2010 Feb 2010

KPMG España

Administrative Assistant

One-month administrative support internship in a Big Four firm: document handling, internal mail and basic office operations.

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Dandan Chang Wang with her university classmates during a class

Education

Dandan's educational path mirrors the same diversity as her professional one. Her early years of training were dedicated to the piano, earning the Piano Grade 5 Certificate (Amateur Music Grading) from Yunnan Arts University in 2002, within China's official amateur arts grading system supervised by the Yunnan Provincial Department of Education.

Once in Spain, she completed her Technician in Administrative Management at IES María Inmaculada (2010 — 2011), an official Vocational Education degree regulated by the Spanish Ministry of Education.

She continued with the Higher Technician in International Trade at Escuela Profesional Javeriana (2012 — 2014), graduating with a final grade of 9.85 out of 10 (With Honors) and earning Honorable Mentions in multiple subjects.

She then made the jump to the digital world with the Online Marketing Course at UNED Foundation (2014 — 2015), an intensive program covering the full digital marketing funnel: SEO, SEM, Display, Social Media, Email Marketing, Mobile Marketing and web analytics.

Finally, in 2023, she took the last step toward native iOS development by training at Apple Coding Academy in the Swift Developer Program 2023 (Oct 2023 — Feb 2024), specializing in Swift 5.9, functional programming, concurrency with Async/Await, app development for iOS and iPadOS with SwiftUI 5, an introduction to visionOS, and programming with AI coding assistants.

But in the digital world, learning never stops. In her day-to-day work at AtalayaSoft, Dandan stays in constant learning mode: not only in iOS development, but also in artificial intelligence, in social media management and in marketing strategies for the studio's own products. And since neither Spanish nor English are her native languages, she also practises both every day. A role that combines technical and commercial skills, in an ecosystem that demands continuous updating.

Full educational background available on her LinkedIn profile

Testimonials

“ When Dandan joined our team the first thing that attracted me was her curiosity for learning. She was ready to learn eagerly from everyone, from everything. And she made it, very fast. Her progress not only on Digital Marketing but learning Spanish and English was fascinating and motivating. She is passionate about what she does, but also she is open and always willing to help and to develop others work. ”

“ Dandan is one of the most capable programmers I’ve had the pleasure of working with. She never backs down from a challenge and tackles it head-on until it’s resolved and completed. She is always looking for the best way to do things. Additionally, she is a sponge for knowledge and an incredibly well-rounded individual, not only as a programmer but also possessing a set of qualities that are hard to find, which enable her to be a natural manager and leader when needed. ”

“ I have worked with Dandan for more than a year, and she has never ceased to amaze me with her professionalism, dedication, and being an excellent colleague—very friendly, cheerful, and polite. She is always willing to help, responsible, and very hardworking. I highly recommend her. ”

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Dandan Chang Wang at the theatre
Dandan Chang Wang practising Krav Maga
Dandan Chang Wang travelling
Dandan Chang Wang at the shooting range

Hobbies and interests

Beyond work, Dandan keeps several hobbies that have been with her for years.

Singing, playing the piano and theatre

She has been singing, playing the piano and doing theatre for almost two decades. Three hobbies that have been with her since she was young, and that she still practises whenever she can.

Manga and comics

A regular reader of manga and comics. A world she's discovered in recent years and dedicates time to consistently.

Krav Maga and shooting range

She practises Krav Maga and likes going to the shooting range.

Travelling

Whenever possible, she travels. She loves meeting different cultures, trying new cuisines and discovering landscapes and stories you can't find without moving.

Follow me on Instagram

Family, friends, travel, events, food, hobbies and also work. A mix of personal and professional life, told in pictures.

Follow @dandancw on Instagram (opens in a new tab)

Recent Instagram posts

Let's talk

If you'd like to know more about my work, about the studio's own projects, or simply want to get in touch with AtalayaSoft, I'm a message away.

Let's talk about your project Visit my LinkedIn profile