Meet Dandan Chang Wang

AtalayaSoft OÜ

Co-Founder, iOS Developer - Freelancer.

I provided services as a iOS Developer, focusing on iOS Developer Integration and iOS App Development & Maintenance for various freelance projects. My contributions involved integrating complex imaging functionalities into iOS applications and ensuring the ongoing development and maintenance of these apps to meet client needs. My work helped enhance the performance and usability of the applications, ensuring they met the high standards expected by AtalayaSoft’s clients.

T2O media, Digital Media Agency

Paid Media Specialist - Hong Kong.

T2O Media is a digital media agency based in Spain, specializing in providing integrated digital marketing solutions on a global scale. With a strong market presence since its founding, T2O Media has worked with leading brands to optimize their paid media strategies, branding, and performance marketing. Their innovative approach and results-driven focus have allowed them to stand out in a highly competitive sector.

During my time at T2O Media as a Paid Media Specialist in the Madrid office, I was responsible for creating, managing, and optimizing advertising campaigns for the Hong Kong market using tools like Google AdWords and AdWords Editor. My role involved campaign creation and management, as well as monitoring key KPIs such as traffic, revenue, ROAS, and budget management. My work directly contributed to improving campaign performance and achieving our clients' objectives in the region.

HuaShengTong

Co-Founder, Digital Marketing Manager.

Huashengtong/花生通 was an app for Chinese residing in foreign countries. Also for people who are not Chinese but who are interested in Asian culture, especially China.

We created the start-up with a team of 6 people with diverse profiles in the digital sector and the Chinese community. I worked as the Digital Marketing Manager, focusing on creating and implementing strategies to increase brand awareness and engagement within the target market.

StubHub (ebay.com)

SEM PPC Specialist - Asia Pacific Coordination (13 markets).

StubHub, a subsidiary of eBay, is one of the world’s largest online ticket marketplaces, allowing users to buy and sell tickets to sports, concerts, theater, and other live entertainment events. Headquartered in San Francisco, StubHub has a global reach, offering its services across many markets worldwide. With innovative tools and technologies, StubHub has revolutionized the ticket resale market, providing transparency and security for buyers and sellers alike.

In this role, I was responsible for the creation, management, and optimization of PPC campaigns across 13 Asia Pacific markets, including Hong Kong, China Mainland, Australia, New Zealand, Korea, Japan, Taiwan, Macao, Singapore, Indonesia, Malaysia, Thailand, and India. Utilizing tools such as DoubleClick, Google AdWords, and AdWords Editor, I led initiatives to control KPIs like traffic, revenue, and ROAS, while coordinating campaign launches in local search engines, including Yahoo Japan, Naver Korea, Daum Korea, Baidu China, and 360 China. I also implemented new projects, such as Model3 and OrbitalAds, coordinated with external agencies, and trained new marketing managers and agencies. As a Digital Marketing Specialist, I handled PPC/SEM campaign creation, management, and optimization for Search, Display, and Remarketing. Additionally, I managed email marketing campaigns using MailChimp, executed partnership marketing actions, managed affiliate networks, and oversaw social media management, including ORM (Online Reputation Management) with tools like Brandwatch, Google Alerts, and Hootsuite. I also conducted data analysis.

Ticketbis (Acquired by eBay)

Digital Marketing Manager - Taiwan | Hong Kong | Macao | China.

Ticketbis was a global online platform for buying and selling tickets to events, including concerts, sports, and theater. Acquired by eBay in 2016, Ticketbis expanded its operations to over 40 countries, becoming a significant player in the secondary ticketing market.

I worked as a Digital Marketing Manager, overseeing PPC/SEM campaigns, email marketing, affiliate management, and social media presence across Taiwan, Hong Kong, Macao, and China. Managed online reputation and conducted data analysis to optimize performance.

Mora Vilches C.B.

Digital Marketing Manager.

Mora Vilches C.B., based in Madrid, Spain, specializes in international trade, focusing on importing products from China and managing online stores for sales in Spain.

I led the creation and implementation of the company's Online Marketing Plan, optimizing product categories for SEO and SEM. I also managed international trade, focusing on supplier relations and importation from China, while maintaining a comprehensive database of international suppliers.